Atlantic PPE & Workwear Solutions are a Wakefield based leading supplier of uniform and personal protective equipment for a variety of industries.

Left without a website following issues with their previous web host, Atlantic recognised that they were missing out on reaching a wider audience, showcasing their product range and building customer trust in the digital age.

We partnered with Atlantic PPE & Workwear to develop a website that not only highlights their offerings but also builds credibility and drives enquiries.

The Challenge:

Atlantic PPE faced several key challenges:

• Lack of Online Presence: Without a website, they were missing out on potential customers searching for PPE and workwear online. Their reach was limited to traditional marketing methods.
• Showcasing Products & Services: Effectively presenting the types of industries they work with, the option they can offer and their knowledge, was difficult without a dedicated online platform.
• Building Credibility: In a competitive market, establishing trust and demonstrating expertise is crucial. The absence of a website hindered their ability to showcase their experience and build customer confidence.

Our Solution:

The resulting website is custom built, featuring Atlantic’s branding. This includes the clients request to make good use of their purple colourway.

The website uses:

Responsive Website Design: We built a highly responsive wordpress website that works flawlessly across all devices. With modern users generally searching the internet via mobile, it’s more important than ever to create a mobile led solution.

Reviews Integration: We integrated customers reviews into the website, that have been gathered via both Facebook and Google. This social proof reinforces Atlantic PPE’s reputation for quality and service to those potential new customers browsing their website. Not only that, but the integration will automatically update with any new reviews that Atlantic receive from their customers. So no one in their business needs to worry about updating it!

Filterable Case Studies: We created an easy to navigate case studies section to highlight successful previous projects. The section shows case studies where items have been produced that may be of a similar solution to what the user is looking for. This serves as a powerful tool for attracting new clients and showcasing just what Atlantic can do.

Contact Forms and Call-to-Actions: Strategically placed contact forms and clear call-to-actions encourage visitors to get in touch . We’ve even included a form where customers can upload their logo, allowing Atlantic to straight away come up with solutions that will suit that customers brand.

SEO Optimisation: As with all our website designs, we don’t just make them look pretty. We started the SEO process, implementing best practices and submitted the site to major search engines. Of course, SEO is an ongoing process that we do recommend is kept up to, but this site is off to a better start than if we hadn’t gone through this process.

Results:

Atlantic PPE & Workwear Solutions have already reported a spate of new enquiries from people who have specifically mentioned looking at their website.

As Atlantic are using our hosting solution, they’ll have access to our business app which links up Google Analytics, Search Console, their Google My Business page and social media pages and gives live reports all in one place! We’ll also continue to monitor this and work with them to continue to strengthen their online presence.