Branding a Photography Business
that goes to Xtreme lengths
to get the perfect shot!
We loved creating this branding for Xtreme Exposures, a commercial photography business that specialises in the outdoors!
They’ll go to great lengths to get that perfect shot for companies looking to show off their thirst for adventure, such as those involved in mountaineering, mountain biking, climbing and endurance activities!
The brief stated a wish for something quite simple, with an icon that could easily be used on it’s own without the wording. It needed to showcase the photography aspect of the business but strongly get across the image of the great outdoors and adventure.
They were lots of ideas flowing around, and eventually, working with the client remotely as we were in lockdown, we got the below end result.
The final idea portrays what you would see looking face on at a camera – eg. the lens, the shutter button, the flash, but also gives the idea of snow capped mountains – we hope!
Two versions were created, one that could be used on a light background such as letterheads and invoices, and the other that would work well overlaying a dark background, such as for use on the website.