When Harrogate based decorators, G G Decorating approached us to come up with their branding, we knew we had to produce something really special!
Located in an affluent area, G G Decorating work in the high end, luxury market and needed branding to reflect that.
With premium paint brand Farrow & Ball proving a popular choice for the company’s clients, the first thing we did was take a look at their colour cards for some inspiration!
Quite unusually for us, we didn’t try out many different colours in our initial design work and development. The colour palette in this particular branding project came together and just seemed to feel right from the beginning.
The client brief called for a simple, clear design and with an Italian owner, the inspirations from Italy soon started to flow.
The backwards G idea stemmed from conversations with the client and we worked that into a few variations of our designs as they developed.
Earlier variations of the final design included a paintbrush motif but this was eventually dropped after further consultation with the client.
The final design achieved simple, smart and elegant in abundance with the clean, fresh white text complimented by the richness of gold trim laid on a sleek grey background.
All branding was supplied in various formats for the company’s future printing needs along with brand guidelines and a specially sized logo to fit the company’s facebook page.