Start the Year With a Clear Marketing Plan

Not guesswork. Not another quick fix.

January is when most businesses decide they want better leads, clearer messaging, and a website that actually supports growth.

This starts with clarity – not tactics.

£500 incl. VAT · Limited January availability

Why Most Marketing Falls Flat in January

Many businesses start the year by doing more – without ever stopping to ask what they should actually be doing.

That usually leads to:

  • Money spent without a clear plan

  • Websites built before messaging is clear

  • Marketing that feels busy but goes nowhere

A short pause for strategy saves months of wasted effort.

This is why we’ve  launched…

The January Marketing Strategy

This is a focused strategy engagement designed to give you clarity, confidence, and a practical plan before you invest further in marketing or a website.

  • No templates.
  • No generic advice.
  • No pressure to buy anything else.

Just clear thinking, tailored to your business.

What You’ll Walk Away With

By the end of the strategy process, you’ll have:

  • Clear business and marketing priorities

  • Refined messaging that speaks to the right audience

  • Honest insight into what’s working — and what isn’t

  • Clear recommendations on what to focus on next

  • A simple 90-day action plan you can follow

Most importantly, you’ll know what not to do.

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Website Design Wakefield, Web Hosting Leeds

Already Have a Website? Perfect.

Most of our clients do.

This strategy will tell us whether you should:

  • Improve what you already have

  • Rebuild your website to support growth

  • Focus elsewhere entirely

There’s no automatic website pitch – the goal is to work out the best next step, not force a solution.

What Happens After the Strategy

Once the strategy is complete, one of three things usually happens:

1. Improve Your Existing Website
Refinements, clearer messaging, better structure and conversion.

2. Build a Strategy-Led Website
If a new site is needed, we offer a simple pay-monthly website plan with no large upfront build fee.

3. Take the Plan and Run With It
You’re free to implement the strategy however you choose.

If you continue into a website plan, your strategy fee is credited, so you’re not paying twice for the thinking behind it.

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The Website Growth Plan (Optional)

If the strategy shows your website needs work, we can turn it into action with a monthly website plan.

  • Strategy-led website build or improvements

  • Hosting, updates and security

  • Ongoing refinements as your business grows

  • One predictable monthly cost

£199 per month (incl. VAT)
12-month minimum term · Then rolling monthly

Pricing

January Marketing Strategy

£500 including VAT
  • Strategy-led
  • No obligation to continue
  • Fee credited if you proceed into a website plan
  • Limited January Slots Available

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This Is For You If…

  • You want clarity before spending more on marketing

  • Your business has outgrown its current website or messaging

  • You’re planning growth in the next 3–12 months

  • You value thinking as much as execution

This Is Not For You If…

  • You just want a quick website

  • You’re looking for the cheapest option

  • You’re not ready to act on recommendations

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Why Hopwood Creative?

We don’t start with design.

We don’t start with tools.

We start with understanding your business.

Because when the strategy is clear, everything else works better.

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Website Design Wakefield, Web Hosting Leeds

FAQ's

No. Most businesses we work with already have a website.

The strategy will tell us whether your existing site should be improved, rebuilt, or whether your focus should be elsewhere entirely. The goal is clarity – not selling you a website.

We’ll take time to understand your business, goals, audience, and current marketing activity. We then review your website and messaging and identify what’s helping – and what’s holding you back.

You’ll come away with clear priorities, recommendations, and a practical plan for the next 90 days.

No.

The January Marketing Strategy stands on its own. You’re free to take the plan and implement it however you choose.

If you decide to continue into a website plan, your strategy fee is credited so you’re not paying twice – but there’s no obligation.

That’s absolutely fine.

The strategy can be implemented by your existing team, an external supplier, or by us. Many clients use the strategy to align everyone and create clarity moving forward.

The strategy is typically delivered over a short, focused period and is designed to fit around running your business.

Exact timelines will be confirmed once we’ve reviewed your application and confirmed fit.

(You don’t need to overcommit publicly.)

This is best suited to established businesses that want clarity before investing further in marketing or a website.

If you’re unsure, apply — we’ll let you know honestly whether this is the right next step.

 

Ready to Start the Year With Clarity?

Apply for a January strategy slot and we’ll confirm if this is the right fit.

No pressure · No obligation · Limited availability

This isn’t a sales call. We’ll review your details and confirm if the January Marketing Strategy is the right fit.